SeedSeller Academy

The late Don Hewitt, creator of the television news magazine 60 Minutes, was quoted as saying, “Television is good, not when you see it, not when you hear it, but when you FEEL IT."  He and his staff created a very...

Focus On the Process Not the Goal Every year salespeople set goals for the upcoming sales season, but the majority never achieve them. Why? Because they focus on the wrong thing. They focus on the goal instead of what...

Farmers are becoming more sophisticated every year. Their understanding of the seed marketplace they’re in, and the methods companies use to get them to buy, has grown tremendously.  In fact, many growers believe...

One of the common complaints I get from sales reps is how exhausting selling to farmers can be. I understand working with farmers can be draining.  There are so many different activities taking place on a farm at one...

Have you’ve ever been on trial? The word trial spelled t r i a l, comes from the Anglo-French word “trier” meaning, try, or something to be tested. If you sell seed to farmers, you’ve been put on trial and tested many...

The typical definition of someone who is a head case is a person who is insane or mentally unstable. However, that is not the context of this podcast. MY definition of a head case is someone who is full of excuses for...

To grow your sales territory, you have to invest time prospecting.  Prospecting? But I’m so busy serving current customers, plus new farmers don’t want to see me until after harvest, right? Wrong!!  Well, I know...

Someone once said, life is simple but not easy. That means the route to a happy life is easily understood, but not always easy to follow. In fact, often the simpler something is to understand, the more difficult it...

Are You Busy Doing Spring Cleaning? Nothing beats the feeling of accomplishment when you get a head start on spring cleaning. Whether you have only a few hours to freshen things up, or several weeks dedicated to doing...

We have been focusing on the theme of Not Aging Gracefully. Last week I listed the things that indicate you are aging gracefully and not doing what you could to extend the quality and quantity of your life. Today I...