SeedSeller Academy

Marcus Aurelius, a Greek Stoic and philosopher who lived from 121 AD to 180 AD said, “That which isn’t good for the hive, is not good for the bee.” He believed that every part of the Universe is interconnected and...

 Do You Know the Quickest Way to Improve?   In her TED talk, Janine Benyus talked about BIOMIMICRY, solving problems humans face by copying what organisms of all kinds have already developed solutions to. She says...

Did you know that when talking to a prospect or customer, you have only 17 minutes of their attention before they stop focusing on what you’re saying?  That’s right. And one of the biggest mistakes many salespeople...

Do You Know How To Train? High School was easy for me, in fact, I never studied much at all. I played sports, had lots of friends, and spent 6-8 weeks of the year, at home, a week at a time, helping my dad on the...

Can You Explain Who You Are? If you ask who I am and I tell you my name is Rod, Rod Osthus, you really wouldn’t know who I am. You wouldn’t know why I exist. You would only know my name, what I call myself....

Let’s talk about The Power of Deadlines I want to go back to an article I wrote a number of years ago that got so much response I want to repeat it again. Many of you remember a movie called Apollo 13 with Tom Hanks....

Don’t Knock the Competition? The Golden Rule Of Selling states Never Talk Bad About Competitors. Regardless of how much a prospect or customer knocks competitors, you can’t “pile on” and knock them too.  They’re...

Do you know how to win? It’s obvious that some of you do and many of you don’t.  If you’re still using weigh wagons, side-by-side comparisons, and test plots to see if you won, you not only don’t know how to win, but...

Steve Jobs said, “If we don’t cannibalize ourselves, someone else will.”          At what point are you comfortable with what’s working for you when selling seed?  At what point do you become so comfortable with your...

Why Farmers Go Out Of Business? This podcast should create a lot of controversy, but I’m no stranger to that. After all, I was first one of all sales trainers to say weigh wagons and test plots were a waste of time. ...