SeedSeller Academy

The No.2 Weakness of Salespeople What do you expect from every person you take on as a customer? Notice I said expect, not want. There’s a big difference. We all want customers to be loyal, buy our products, follow...

Dress For the Part You Want to Play! “The aim of art is to represent not the outward appearance of things, but their inward significance.” —Aristotle What role do you intend to play in the eyes of farmer customers?...

Repeat Yourself. Someone once said, Repetition is the mother of learning and the father of action, which makes it the architect of accomplishment.   When I grew up, we had farms in two different locations, what we...

It’s Time to Feel Abnormal Again One of the biggest challenges progressive seed sellers face in this marketplace is changing fast enough. Few are willing to make even small changes, let alone change their entire way...

It’s Time to Re-Read  the “Three Little Pigs” Someone once said, You must have every sales rep living in a belief house made of brick so they can withstand the attacks that are to come.   If I were to assign a...

Get Rid of Bias, Immediately! Successful selling is about believing in yourself, your company, and your products.  We’ve whipped that horse plenty in the past by touting belief as the No.1 factor to success in every...

How many of your customers realize the importance of this year’s planting season? Do they know it’s the most important planting season of their entire career? It’s the next, single, biggest opportunity they will ever...

Years ago, it wasn’t unusual to hear about people getting hurt or even killed when they tried to replicate stunts at home they saw someone do on television. Then years later tv shows like Ridiculousness and movies...

Are You Doing Things Right, or Doing the Right Things? Most people who want to be successful in business or in life focus on doing things right. Doing things right is about following certain rules and procedures that...

Effort Trumps Intelligence Dr. Lewis Terman, developer of the IQ test and SAT college entrance exam said and I quote, “The No.1 factor to success is not intelligence, it’s effort.”  In 1921, Dr. Terman began a program...